LookBooks.com is committed to deliver the highest quality and best user experience to its members. We have detected that you are using an out dated browser. We suggest that you use one of the following browsers to experience Lookbooks as it was intended.
Get Firefox | Upgrade Internet Explorer | Use Safari | Try Google Chrome
Discover the world's leading creative talent and their work.
Sign up to create your own LookBooks.
Sign up using your email address Already a member? Login

We are the software solution for managing and marketing your images.
Contact us to learn more about the technology powering over 100 agencies and 5000 artists.

Website Mobile App Archiving CRM Email Booking/Sales

208 w 30th st, #901
New York, New York, United States

T: 6467373360 |

| Website |

watm wednesdays: pitti!

Edited by: Cator Sparks
on January 11th, 2012
Twitter Facebook Tumblr Email

This post was reprinted from our friends at WeAreTheMarket.com

Menswear A/W2012 season is finally kicking off today and the market has converged on Florence to see a first glimpse at what our favorite designers have in store for us for the season. We’ll be covering all the hoopla, and, of course, the clothes, the people and the goings on as the market travels from Florence to Milan, to NY to Berlin and finally, to Paris. Below are 5 main trends we will be tracking on the trade show circuit.

1. Functional Outdoors: While Americana and heritage still are going strong, there’s a new element cropping up- and it’s all about the outdoors.  From mountaineering gear like the ultimate Sierra Designs60/40 jacket to performance menswear by Arc’Teryx Veilance,  and technical outerwear with a fashion bent from the likes of Isaora,  functional pieces are going to be up in the mix for AW12.  The Japanese are taking a luxury interpretation of tech from brands like Rocky Mountain Featherbed and colorful, functional outdoor gear by ManastashNigel Cabourn x Eddie Bauer is already being hailed the ultimate outdoorsy collabo of the season. Bags by Japanese labels South2West8 and Master-piece round out the look. (capsule)’s brand new section, Above Tree Line, will feature dozens of technical outdoors brands at (capsule) NY and Las Vegas.

2. Trousers: Woven shirts have been the focus for several seasons as dapper blazer and skinny tie looks replaced the premium denim and sweater look that was the official uniform of the cultural creative for several years.  This season it’s time for some well cut, well constructed  dressy-casual trousers in a tactile fabric like soft wool flannel.   Notable trousers for AW12 include Shades of Grey by Micah Cohen’s wool cargos, McNairy’s nubby camo and  and well tailored wool flat fronts at Norse Projects. just to name a few…

3. Craftsmanship  – With all the hand made, lovingly crafted , authentic product out there now, it’s safe to say that artisanal production, and brands that offer low impact small batch manufacture will be the cornerstones of the menswear market for 2012. Brands and products that offer a high level of craftsmanship and quality will be in demand, as men take more pride in investment pieces, unique product, and locally made and made to order pieces.  Cherchbi thrives on its fascination with Britain’s design and manufacturing heritage, and reacts against the quality and environmental impact of mass production with a great collection of locally made bags. Heritage Research uses fabrics specially woven in the UK or Japan using traditional methods and looms, and all HR garments are handmade in England, under one roof, by skilled craftsmen and women.  Juniper Ridge offers grooming products wildcrafted from the mountains and deserts of the American West. Wheelmen & Company boasts a strong family heritage in cycling, combined with a passion for classic tailoring.  Han Kjobenhavn revives Danish design fundamentals and craftsmanship for the company’s eyewear and accessories. Individualized Shirts has been making custom made shirts at competitive price points since 1961.

 4. Euro Style:  Americana and Japanese interpretations of American vintage have been the driving force in menswear for almost a decade. Now the focus is shifting back towards Europe as designers there make an impact in the US with soft shoulder jackets, sharp cuts, pocket squares, color bursts, and a dash of sprezzatura.  We like the look when it’s mixed with American style elements—a dash of street, a hint of prep or a bit of lumberjack.  We’re watching Italian labels Piombo, Bogliogli and Isaia, as well as NY based Ovadia and Sons, who offer meticulously tailored suits , trousers, shirtings, neckwear, footwear and furnishings and Ian Velardi for his polished menswear essentials.

5. Urban Surf:  There’s the city, and there’s the beach, and then there’s urban surf – an uncanny mashup of beachwear, and city influences.  While logically these two elements wouldn’t mesh, the urban surf look has been gathering steam for several seasons. Downtown surf shop Saturdays has been the focal point of the lifestyle in NYC and brands like Cuisse de Grenouille out of Paris offers ties, socks, accessories and beachwear inspired by a world weary surf outlook.  Quality Peoples will be showing a collection that melds Mexican street culture, traditional menswear, Hawaiiana, and the nomadic nature of a life lived in search of waves. Reyn Spooner invented the Hawaiian shirt and the brand continues to update the classics for AW12.  Warriors of Radness’ 90’s inflected street meets –surf aesthetic continues to make waves.



Add to lookbook

    Please Create a New LookBook.

    Share to

    (professional) 40 queries took 131 ms
    NrQueryErrorAffectedNum. rowsTook (ms)
    1DESCRIBE `assets`31312
    2DESCRIBE `tags`19192
    3DESCRIBE `contents`32323
    4DESCRIBE `contacts`47473
    5DESCRIBE `groups`882
    6DESCRIBE `contacts_groups`442
    7DESCRIBE `containers`14142
    8DESCRIBE `campaigns`39392
    9DESCRIBE `campaigns_contacts`12122
    10DESCRIBE `campaigns_contents`882
    11DESCRIBE `campaigns_groups`552
    12DESCRIBE `campaigns_tags`441
    13DESCRIBE `campaigns_containers`881
    14DESCRIBE `contacts_containers`551
    15DESCRIBE `containers_tags`441
    16DESCRIBE `news_items`19192
    17DESCRIBE `assets_news_items`441
    18DESCRIBE `contacts_news_items`441
    19DESCRIBE `news_items_tags`441
    20DESCRIBE `contacts_identities`661
    21DESCRIBE `contacts_clients`661
    22DESCRIBE `contacts_contents`551
    23DESCRIBE `assets_contacts`551
    24DESCRIBE `contacts_tags`441
    25DESCRIBE `contents_tags`441
    26DESCRIBE `assets_tags`441
    27DESCRIBE `pages_tags`441
    28DESCRIBE `content_mappings`991
    29DESCRIBE `contact_facets`992
    30SELECT MAX(modified) AS last_modified FROM `containers` AS `Container` WHERE 1 = 1 LIMIT 1111
    31SELECT MAX(modified) AS last_modified FROM `contents` AS `Content` WHERE 1 = 1 LIMIT 1113
    32SELECT MAX(modified) AS last_modified FROM `contacts` AS `Contact` WHERE `Contact`.`is_client` = 1 LIMIT 1111
    33SELECT `Contact`.`id`, `Contact`.`first_name`, `Contact`.`last_name` FROM `contacts` AS `Contact` WHERE `Contact`.`is_client` = 1 AND `Contact`.`deleted` = 0 51512
    34SELECT `ContactsContent`.`content_id`, `ContactsContent`.`contact_id` FROM `contacts_contents` AS `ContactsContent` INNER JOIN contents AS Content ON Content.id=ContactsContent.content_id WHERE `Content`.`deleted` = 0 AND `Content`.`published` = 1 111
    35SELECT `ContactsContainer`.`container_id`, `ContactsContainer`.`contact_id` FROM `contacts_containers` AS `ContactsContainer` INNER JOIN containers AS Container ON Container.id=ContactsContainer.container_id WHERE `Container`.`deleted` = 0 AND `Container`.`published` = 1 001
    36SELECT `Content`.`id`, `Content`.`name`, `Content`.`slug`, `Content`.`container_id` FROM `contents` AS `Content` WHERE `Content`.`deleted` = 0 AND `Content`.`published` = 1 ORDER BY `position` ASC 887
    37SELECT `Container`.`id`, `Container`.`name`, `Container`.`slug`, `Container`.`parent_id` FROM `containers` AS `Container` WHERE `Container`.`deleted` = 0 AND `Container`.`published` = 1 ORDER BY `parent_id` ASC, `position` ASC 221
    38SELECT `NewsItem`.`id`, `NewsItem`.`published`, `NewsItem`.`deleted`, `NewsItem`.`title`, `NewsItem`.`slug`, `NewsItem`.`body`, `NewsItem`.`summary`, `NewsItem`.`created`, `NewsItem`.`modified`, `NewsItem`.`ref_id`, `NewsItem`.`item_date`, `NewsItem`.`news_category_id`, `NewsItem`.`tag_list`, `NewsItem`.`latitude`, `NewsItem`.`longitude`, `NewsItem`.`location_name`, `NewsItem`.`legacy`, `NewsItem`.`legacy_content`, `NewsItem`.`marketplace_status` FROM `news_items` AS `NewsItem` WHERE ((`NewsItem`.`slug` = 'watm-wednesdays-pitti') OR (`NewsItem`.`id` = 'watm-wednesdays-pitti')) AND `NewsItem`.`deleted` = 0 AND `NewsItem`.`published` = 1 AND `NewsItem`.`item_date` <= '2014-09-18 05:37:58' LIMIT 11134
    39SELECT `Asset`.`id`, `Asset`.`asset_type_id`, `Asset`.`name`, `Asset`.`filename`, `Asset`.`description`, `Asset`.`created`, `Asset`.`modified`, `Asset`.`title`, `Asset`.`width`, `Asset`.`height`, `Asset`.`meta`, `Asset`.`exif_info`, `Asset`.`published`, `Asset`.`deleted`, `Asset`.`status`, `Asset`.`tag_list`, `Asset`.`ref_id`, `Asset`.`upload_set_id`, `Asset`.`upload_set_position`, `Asset`.`extras`, `Asset`.`publication_date`, `Asset`.`total_pages`, `Asset`.`marketplace_status`, `Asset`.`client_count`, `Asset`.`content_count`, `Asset`.`rating`, `Asset`.`focal_point`, `Asset`.`notes`, `Asset`.`rights`, `Asset`.`upload_type`, `Asset`.`vetted_status`, `AssetsNewsItem`.`asset_id`, `AssetsNewsItem`.`news_item_id`, `AssetsNewsItem`.`created`, `AssetsNewsItem`.`modified` FROM `assets` AS `Asset` JOIN `assets_news_items` AS `AssetsNewsItem` ON (`AssetsNewsItem`.`news_item_id` = '501cb9d5-4000-41a4-9d9f-7e840a557a36' AND `AssetsNewsItem`.`asset_id` = `Asset`.`id`) 1132
    40SELECT `Contact`.`id`, `Contact`.`contact_prefix_id`, `Contact`.`first_name`, `Contact`.`last_name`, `Contact`.`address1`, `Contact`.`address2`, `Contact`.`city_id`, `Contact`.`state_id`, `Contact`.`country_id`, `Contact`.`postal_code`, `Contact`.`phone`, `Contact`.`alt_phone`, `Contact`.`fax`, `Contact`.`toll_free`, `Contact`.`email`, `Contact`.`website`, `Contact`.`facebook`, `Contact`.`twitter`, `Contact`.`company_id`, `Contact`.`contact_type_id`, `Contact`.`description`, `Contact`.`created`, `Contact`.`modified`, `Contact`.`deleted`, `Contact`.`title`, `Contact`.`is_client`, `Contact`.`ref_id`, `Contact`.`im`, `Contact`.`im_type`, `Contact`.`rss_blog`, `Contact`.`home_phone`, `Contact`.`mobile_phone`, `Contact`.`image`, `Contact`.`hover_image`, `Contact`.`unsubscribe_campaign_id`, `Contact`.`unsubscribe_date`, `Contact`.`cover_asset_id`, `Contact`.`additional_info`, `Contact`.`tumblr`, `Contact`.`tag_list`, `Contact`.`use_company_address`, `Contact`.`pinterest`, `Contact`.`instagram`, `Contact`.`lookbooks_login_email`, `Contact`.`container_id`, `Contact`.`password`, `Contact`.`username`, `ContactsNewsItem`.`contact_id`, `ContactsNewsItem`.`news_item_id`, `ContactsNewsItem`.`created`, `ContactsNewsItem`.`modified` FROM `contacts` AS `Contact` JOIN `contacts_news_items` AS `ContactsNewsItem` ON (`ContactsNewsItem`.`news_item_id` = '501cb9d5-4000-41a4-9d9f-7e840a557a36' AND `ContactsNewsItem`.`contact_id` = `Contact`.`id`) 114
    (default) 11 queries took 30 ms
    NrQueryErrorAffectedNum. rowsTook (ms)
    1DESCRIBE `agencies`34344
    2DESCRIBE `agency_types`332
    3DESCRIBE `countries`772
    4DESCRIBE `agency_news`14142
    5DESCRIBE `user_follows`882
    6DESCRIBE `user_lookbooks`10102
    7DESCRIBE `invitation_uses`13132
    8DESCRIBE `invitation_codes`992
    9SELECT `SavedSearch`.`id`, `SavedSearch`.`title`, `SavedSearch`.`params`, `SavedSearch`.`position`, `SavedSearch`.`deleted`, `SavedSearch`.`user_id`, `SavedSearch`.`created`, `SavedSearch`.`modified` FROM `saved_searches` AS `SavedSearch` WHERE `SavedSearch`.`user_id` = '5009f74b-4b00-40e7-a650-24870a5421a6' ORDER BY `SavedSearch`.`position` ASC 002
    10SELECT *, crc32(LbProAccount.db_database) AS db_crc FROM `lb_pro_accounts` AS `LbProAccount` INNER JOIN agencies AS Agency ON LbProAccount.agency_id=Agency.id INNER JOIN agency_types AS AgencyType ON Agency.agency_type_id=AgencyType.id LEFT JOIN countries AS Country ON Agency.country_id=Country.id LEFT JOIN states AS State ON Agency.state_id=State.id LEFT JOIN cities AS City ON Agency.city_id=City.id LEFT JOIN lb_pro_entities AS LbProEntity ON LbProEntity.lb_pro_account_id = LbProAccount.id WHERE `Agency`.`slug` = 'lookbooks-interviews' AND `Agency`.`in_marketplace` = 1 AND `LbProAccount`.`status` >= 80 118
    11DESCRIBE `lb_pro_entities`11112