LookBooks.com is committed to deliver the highest quality and best user experience to its members. We have detected that you are using an out dated browser. We suggest that you use one of the following browsers to experience Lookbooks as it was intended.
Get Firefox | Upgrade Internet Explorer | Use Safari | Try Google Chrome
Discover the world's leading creative talent and their work.
Sign up to create your own LookBooks.
Sign up using your email address Already a member? Login

We are the software solution for managing and marketing your images.
Contact us to learn more about the technology powering over 100 agencies and 5000 artists.

Website Mobile App Archiving CRM Email Booking/Sales

208 w 30th st, #901
New York, New York, United States

T: 6467373360 |

| Website |

tales of the atelier: amyclaire

Edited by: Jessica Lapidos
on April 10th, 2012
Twitter Facebook Tumblr Email

In a surprisingly spacious and naturally well-lit space above Broadway just below the Garment Center, Amy McCormick drapes custom printed silks, fusing art and design for her label AMYCLAIRE. Originally a photographer, she made the switch to fashion design before switching from film to digital. Without a Facebook page to her name, she uses her computer and time for sizing, twisting and turning art on Photoshop into her next collection’s fabrics.

I’ve heard you were a photographer in Italy for quite some time, and then found your way into fashion. What brought you there?

I started wanting to do just portraits, kind of like fashion. I wasn’t sure what direction I wanted to take with photography. Then I think it was I just missed working with my hands. That’s what brought me to fashion. I’m even working on an art project right now. You don’t get the touch and feel of things with photography. You get the images, which are beautiful, but something about that brought me back to fashion. Wanting to actually sew and create.

When you’re designing, what are 3 things you need within arms reach.

Pencil and sharpener, I guess that’s one. Fabrics or at least an idea of what they’ll be. Usually it’s some sort of tear sheets or images or books; something that visually inspires me.

What are your favorite textures to work with?

I love lace.  For lot of the fabrics, if they’re not printed, I try to find something with a degree of depth, a textured quality to it. It’s not so plain. Even georgette has something to it.

In developing the textures and prints, I see you work with other artists. What’s the strangest way you’ve gone about discovering an artist with whom you collaborate?

Probably just from a blog actually. A lot of them came from recommendations, but the last one came from a blog I found a bunch of different great art blogs, pulling pieces that I really like.  I found one that was Perfect for what I’m working on. I contacted him and he happened to be in New York, so he came and showed me his work. It was nice because it was someone totally random. He had never worked on fabric before. 

How did you find a place to print?

We do most of our printing overseas. There’s someone we work with here on 38th St. initially to get the color and the sample right. After that, we send it overseas to do more sampling and production.

Have you developed any of your own fabrics?

I actually drew this one (burnout velvet) because I couldn’t find a textured fabric I liked. They’re women that I put into Photoshop and moved around. The theme was Edward Weston nudes and 20,000 Leagues Under the Sea, and so these were the nudes of the woman falling down the hill. So I drew it and placed them into position. They’re abstract, so you’re not supposed to be able to tell immediately that they’re women. This [silk print] is also very abstract, but now that you know, you can see the butt cheeks.

Once you get these fabrics back, what’s you’re process? Do you drape the fabrics beforehand or do you wait till you have the prints?

I wait till we have the print. The first step is the artwork and the theme. Then we come up with the bodies after we know what the fabrics are. We listen to what the customers are liking, and what pieces should move into the new season.

Do you find that prints are your strong suit?


Does that mean you sometimes keep your silhouettes the same and change the print?

Some, yeah. The boyfriend dress from spring, with the collar, drapes really nicely. So we flipped it for fall and made the print the focal point, versus it being the collar.

Do you do custom knit or cut and sew?

We do custom. We started last fall and they were really popular. These we did in Bolivia, which was fun to work with these women. This time we found a factory here, so we did the sampling here. It’s a little bit easier to communicate.

Would you go back to producing in Bolivia, or with a coop like that in South America?

There were complications getting yarns from Italy to Bolivia.

I’ve heard the tax to import Italian fabrics is astronomical!

Yeah, it’s about 30% for wools for winter.

Did you study or work in design?

No, I just figured it out along the way with a lot of mistakes?

How did you figure out the patternmaking?

Well, I love math. It’s like puzzle pieces. I learned through a lot of books, and mistakes. There were definitely a lot of fit issues at the beginning. Little by little I learned things like that dresses are less complicated than pants or a jacket. (We’ll typically send those out to be patterned). It’s been fun to figure out. And now of course we have tons of patterns to work from.

Did you work on lots of arts and crafts projects when you were little?

My mom was in art school when I was a kid. So she’d work on her projects and have me work on mine. It’s how she kept us busy. Ever since then, I’ve always had projects I’m working on. And she taught me how to sew. I think that was the beginning of the beginning.

Do you find that there’s a theme you keep returning to?

It changes. Last season was the American Beaver.  This season it’s Edward Weston’s nudes and 20,000 Leagues. It’s weird. 

How did you come into that state of mind?

A lot of photography inspires me. I went to high school in Monterey, which is where Edward Weston is from. I was looking at a lot of his artwork at the time. It led me to think about Monterey because I was going back for the holidays. There’s a squid festival there every year, and someone asked me if I ever saw 20,000 Leagues Under the Sea. I hadn’t, so then I watched the movie. It became this whole world of giant squid and the nudes, and squid attacks, so this being the woman, the nude, and then the ink from the squid. 

Does the artist know about the squid now?

Well I told him what was going on in my head, and he came up with 20 different prints to go along with it. We picked these two. It’s fun to see what people come up with, and then art direct. We only had one that we really liked when we started, and we needed others to go along with it.

Do you still do any photography?

For myself. Not really for anyone else. I still haven’t made the switch over to digital. It gets expensive. I’ve been trying to find a good camera that has the basics that I can control everything.



Add to lookbook

    Please Create a New LookBook.

    Share to

    (professional) 17 queries took 73 ms
    NrQueryErrorAffectedNum. rowsTook (ms)
    1DESCRIBE `assets`32322
    2DESCRIBE `tags`19192
    3DESCRIBE `assets_tags`441
    4DESCRIBE `pages_tags`441
    5DESCRIBE `content_mappings`991
    6DESCRIBE `contact_facets`992
    7SELECT MAX(modified) AS last_modified FROM `containers` AS `Container` WHERE 1 = 1 LIMIT 1111
    8SELECT MAX(modified) AS last_modified FROM `contents` AS `Content` WHERE 1 = 1 LIMIT 1113
    9SELECT MAX(modified) AS last_modified FROM `contacts` AS `Contact` WHERE `Contact`.`is_client` = 1 LIMIT 1111
    10SELECT `Contact`.`id`, `Contact`.`first_name`, `Contact`.`last_name` FROM `contacts` AS `Contact` WHERE `Contact`.`is_client` = 1 AND `Contact`.`deleted` = 0 51511
    11SELECT `ContactsContent`.`content_id`, `ContactsContent`.`contact_id` FROM `contacts_contents` AS `ContactsContent` INNER JOIN contents AS Content ON Content.id=ContactsContent.content_id WHERE `Content`.`deleted` = 0 AND `Content`.`published` = 1 111
    12SELECT `ContactsContainer`.`container_id`, `ContactsContainer`.`contact_id` FROM `contacts_containers` AS `ContactsContainer` INNER JOIN containers AS Container ON Container.id=ContactsContainer.container_id WHERE `Container`.`deleted` = 0 AND `Container`.`published` = 1 001
    13SELECT `Content`.`id`, `Content`.`name`, `Content`.`slug`, `Content`.`container_id` FROM `contents` AS `Content` WHERE `Content`.`deleted` = 0 AND `Content`.`published` = 1 ORDER BY `position` ASC 885
    14SELECT `Container`.`id`, `Container`.`name`, `Container`.`slug`, `Container`.`parent_id` FROM `containers` AS `Container` WHERE `Container`.`deleted` = 0 AND `Container`.`published` = 1 ORDER BY `parent_id` ASC, `position` ASC 221
    15SELECT `NewsItem`.`id`, `NewsItem`.`published`, `NewsItem`.`deleted`, `NewsItem`.`title`, `NewsItem`.`slug`, `NewsItem`.`body`, `NewsItem`.`summary`, `NewsItem`.`created`, `NewsItem`.`modified`, `NewsItem`.`ref_id`, `NewsItem`.`item_date`, `NewsItem`.`news_category_id`, `NewsItem`.`tag_list`, `NewsItem`.`latitude`, `NewsItem`.`longitude`, `NewsItem`.`location_name`, `NewsItem`.`legacy`, `NewsItem`.`legacy_content`, `NewsItem`.`marketplace_status` FROM `news_items` AS `NewsItem` WHERE ((`NewsItem`.`slug` = 'tales-of-the-atelier-amyclaire') OR (`NewsItem`.`id` = 'tales-of-the-atelier-amyclaire')) AND `NewsItem`.`deleted` = 0 AND `NewsItem`.`published` = 1 AND `NewsItem`.`item_date` <= '2015-05-28 05:56:05' LIMIT 11124
    16SELECT `Asset`.`id`, `Asset`.`asset_type_id`, `Asset`.`name`, `Asset`.`filename`, `Asset`.`description`, `Asset`.`created`, `Asset`.`modified`, `Asset`.`title`, `Asset`.`width`, `Asset`.`height`, `Asset`.`meta`, `Asset`.`exif_info`, `Asset`.`published`, `Asset`.`deleted`, `Asset`.`status`, `Asset`.`tag_list`, `Asset`.`ref_id`, `Asset`.`upload_set_id`, `Asset`.`upload_set_position`, `Asset`.`extras`, `Asset`.`publication_date`, `Asset`.`total_pages`, `Asset`.`marketplace_status`, `Asset`.`client_count`, `Asset`.`content_count`, `Asset`.`rating`, `Asset`.`focal_point`, `Asset`.`notes`, `Asset`.`rights`, `Asset`.`upload_type`, `Asset`.`vetted_status`, `Asset`.`embargo_date`, `AssetsNewsItem`.`asset_id`, `AssetsNewsItem`.`news_item_id`, `AssetsNewsItem`.`created`, `AssetsNewsItem`.`modified` FROM `assets` AS `Asset` JOIN `assets_news_items` AS `AssetsNewsItem` ON (`AssetsNewsItem`.`news_item_id` = '501cba1f-cbdc-4959-bd8c-7e840a557a36' AND `AssetsNewsItem`.`asset_id` = `Asset`.`id`) 101022
    17SELECT `Contact`.`id`, `Contact`.`contact_prefix_id`, `Contact`.`first_name`, `Contact`.`last_name`, `Contact`.`address1`, `Contact`.`address2`, `Contact`.`city_id`, `Contact`.`state_id`, `Contact`.`country_id`, `Contact`.`postal_code`, `Contact`.`phone`, `Contact`.`alt_phone`, `Contact`.`fax`, `Contact`.`toll_free`, `Contact`.`email`, `Contact`.`website`, `Contact`.`facebook`, `Contact`.`twitter`, `Contact`.`company_id`, `Contact`.`contact_type_id`, `Contact`.`description`, `Contact`.`created`, `Contact`.`modified`, `Contact`.`deleted`, `Contact`.`title`, `Contact`.`is_client`, `Contact`.`ref_id`, `Contact`.`im`, `Contact`.`im_type`, `Contact`.`rss_blog`, `Contact`.`home_phone`, `Contact`.`mobile_phone`, `Contact`.`image`, `Contact`.`hover_image`, `Contact`.`unsubscribe_campaign_id`, `Contact`.`unsubscribe_date`, `Contact`.`cover_asset_id`, `Contact`.`additional_info`, `Contact`.`tumblr`, `Contact`.`tag_list`, `Contact`.`use_company_address`, `Contact`.`pinterest`, `Contact`.`instagram`, `Contact`.`lookbooks_login_email`, `Contact`.`container_id`, `Contact`.`password`, `Contact`.`username`, `Contact`.`reference_token`, `ContactsNewsItem`.`contact_id`, `ContactsNewsItem`.`news_item_id`, `ContactsNewsItem`.`created`, `ContactsNewsItem`.`modified` FROM `contacts` AS `Contact` JOIN `contacts_news_items` AS `ContactsNewsItem` ON (`ContactsNewsItem`.`news_item_id` = '501cba1f-cbdc-4959-bd8c-7e840a557a36' AND `ContactsNewsItem`.`contact_id` = `Contact`.`id`) 114
    (default) 10 queries took 23 ms
    NrQueryErrorAffectedNum. rowsTook (ms)
    1DESCRIBE `agencies`34342
    2DESCRIBE `agency_types`332
    3DESCRIBE `countries`772
    4DESCRIBE `lb_pro_accounts`39392
    5DESCRIBE `agency_news`14142
    6DESCRIBE `user_lookbooks`10102
    7DESCRIBE `invitation_uses`13132
    8DESCRIBE `invitation_codes`992
    9SELECT `SavedSearch`.`id`, `SavedSearch`.`title`, `SavedSearch`.`params`, `SavedSearch`.`position`, `SavedSearch`.`deleted`, `SavedSearch`.`user_id`, `SavedSearch`.`created`, `SavedSearch`.`modified` FROM `saved_searches` AS `SavedSearch` WHERE `SavedSearch`.`user_id` = '5009f74b-4b00-40e7-a650-24870a5421a6' ORDER BY `SavedSearch`.`position` ASC 002
    10SELECT *, crc32(LbProAccount.db_database) AS db_crc FROM `lb_pro_accounts` AS `LbProAccount` INNER JOIN agencies AS Agency ON LbProAccount.agency_id=Agency.id INNER JOIN agency_types AS AgencyType ON Agency.agency_type_id=AgencyType.id LEFT JOIN countries AS Country ON Agency.country_id=Country.id LEFT JOIN states AS State ON Agency.state_id=State.id LEFT JOIN cities AS City ON Agency.city_id=City.id LEFT JOIN lb_pro_entities AS LbProEntity ON LbProEntity.lb_pro_account_id = LbProAccount.id WHERE `Agency`.`slug` = 'lookbooks-interviews' AND `Agency`.`in_marketplace` = 1 AND `LbProAccount`.`status` >= 80 115