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208 w 30th st, #901
New York, New York, United States

T: 6467373360 |

| Website |

styleonthecouch: alice yim

Edited by: Sarah Jones
on February 20th, 2012
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I met designer Alice Yim last June at her New York showroom where I found myself drawn to her modern and minimalist pieces. I own two designs from Yim's winter 2011 collection (the Patience dress and the Portia blouse), both of which I find hugely appealing in that they are versatile, feminine and sophisticated. The overall aesthetic of this collection was simple, metropolitan designs with a classic European twist. All her pieces are easy to wear and I find the long dresses remarkably covetable.

 

Yim's spring 2012 collection is her third full collection, although her knitwear designs launched back in 2007. You can find Alice at Capsule Show Women's New York between February 20th - 22nd where she will be showcasing these pieces and others. Yim feels her spring collection "Blurs the line between staple and trend through a modern interpretation of delicate lace and silk offset by vibrant prints and edgy details". A palette of poppy red, black, white and cerulean blue with dragonfly prints weaving throughout is presented in a series of chic separates; high waisted shorts and skirts, lace trimmed blouses, cropped shirts and jackets. The dragonfly prints are Alice's favourite pieces from the new collection. She explained, "I had the idea to use dragonflies as my inspiration back in March. The prints turned out exactly as I envisioned." She continued, "Dragonflies, with elongated bodies and strong transparent wings, are some of the fastest insects in the world. To me, that's quite symbolic."

 

Alice gave me a hint for her forthcoming winter line - "It is inspired by Spanish bullfighter meets bohemian girl", an intriguing combination! The energy of Yim's designs is international - she was born in Hong Kong, grew up in Shanghai and now resides in New York City. Yim is drawn to artwork, vintage clothes, fabrics and trims when travelling and exploring other cultures. Future plans for the label include an accessories collection and launching a flagship store. Alice spoke of her vision; "In five years people will recognise the brand and know what we have to offer, which will eventually include handbags and accessories."
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