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Born and raised in Miami, Adam Sirak has seen many a major heel in his time growing up in such a festive town. But after moving to Manhattan ten years ago he figured it was time to put his own stamp on the footwear market and in 2011 launched his own eponymous line. Sirak shoes have equal parts architectural elements and good old fashioned sex and have had a good run so far with buyers.
We sat down with Mr. Sirak at his showroom to hear more about Miami, his recent inspiration and Elsa Klensch.
Are you inspired by your home town when in the design studio?
Miami totally influences me in my work - the imagery and iconography. Besides the cliched stuff, the visceral elements of Miami are so great the theatricality of the skies that change every day and the smell of the air are amazing.
What first interested you in shoes?
I always knew I wanted to start a label and shoes are a bit more architecture than clothes. But I have to admit, it was really all about Elsa Klensch!
No, no just her. When I was eight I remember watching her show on CNN and thinking, who are these people? It was like a portal into my dream world. And then when I moved to New York and worked in ready to wear, all of my ideas centered around shoes.
Where were you working?
I started at EFFE when I was fresh off the boat from Miami. Then went to BCBG to learn the contemporary market. Finally I landed at Ferragamo where I was an account manager for shoes and bags. Learning that aspect of the business has been so good for my company since I know the sales side.
Are you following the trends in the shoe market?
No but you have to be aware of what’s going on in the market. It’s the synthesis of the culture at large and sampling and distilling that culture. Electronic music, contemporary art, night life, modern dance are all influences on my design.
Tell us about the inspiration for your current Fall 2012 collection.
The photographs of Georgia O’Keeffe shot by Stieglitz totally inspired me. Every woman has strength and vulnerability so I was exploring that. And the color palate as well is focused on colors O’Keeffe used in her work.
Why did you decide on doing women’s shoes and nothing for the boys?
I might do men’s one day! I think of men’s as capsule collections. I think there is alot more to say in women’s. My philosophies are different for the two categories and they don’t really synch up.
Handbags and other components are in the works. No launch date though. Furniture and multi media art really fascinate me too so keep a look out!