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Once upon a time in a faraway land called Soho, stood a lonely little house on the corner of Prince and Greene. Sad, neglected and overlooked, this little house stood in the mighty shadows of imposing, cast-iron buildings and lofts. Enter two magical princes, one Spanish and the other Japanese. “Hola.” “Konnichiwa.” “Que?”
Translation: The pairing of Japanese paper-sensation, Shigeru Ban and Camper’s General Manager, Miguel Fluxa, sees the transformation of 110 Prince Street into Camper’s latest retail opening, dubbed “The House of Shoes.”
In Shigeru’s own words, “When I first saw this building, I thought it was so sad and lonely. It felt incomplete, isolated….” Using whimsy and imagination, architect Shirgeru cast a spell on this quiet corner transforming it from an ugly ducking into the swan of the neighborhood. With the striking addition of a gabled roof made of hundreds of paper tubes (Shigeru’s signature material)….we couldn’t agree more!