Lookbooks

In his role as Creative Director of Coca-Cola light / Diet Coke, Jean Paul Gaultier has unveiled, ‘Tattoo’, the hotly anticipated third bottle in limited edition collection. In early 2012 Coca-Cola light / Diet Coke appointed JPG as the brand’s Creative Director. As part of his role the designer has taken his unique, signature style and harnessed his chic and subversive wit, to create an iconic bottle collection for ‘Coca-Cola light / Diet Coke. ‘Tattoo’ showcases Jean Paul Gaultier’s passion for body art and dresses the bottle head to toe in iconic designs reminiscent of his past catwalk collections. The bottle is a must have for fashionistas and Coca-Cola light / Diet Coke fans have been eagerly awaiting the launch after witnessing a number of sneaky peeks in Jean Paul Gaultier’s online content, short films and ad campaign across Europe. The campaign image was once again shot by Stéphane Sednaoui.