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Subject
Discipline
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208 w 30th st, #901
New York, New York, United States

T: 6467373360 |

| Website |

better man: six scents

Edited by: Alex Hahn
on February 16th, 2012
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I walk down a street from my childhood and I am struck by a undefined familiarity.  It isn’t until I walk by a flowering magnolia tree that the sense of familiarity becomes visceral.  As I breathe in I am eleven again for just a moment, out at midnight with rolls of toilet paper and the kid from down the block, about to throw rolls of delicate tissue soaring over the landscape and house of the only girl I have ever had a crush on.  It’s astonishing how powerfully smell recall memories.  Unlike sight, touch, sound, or even taste, smell enters your body and goes directly to your brain, triggering memories that lay dormant, waiting for the right odor to awaken it.  

Six Scents draws upon that fundamental power of smell to collaborate with designers and create a limited supply of unique scents rooted in the aesthetic foundations of it’s collaborators.  In a market where any talentless lackey reality star like Kim Kardashian can come out with a scent of their own.  Six Scents re-introduces the fresh and honest perspective of talented designers with a cohesive vision and hands-on design of scents that represent their inspiration.  

Six Scents’ Series 3 is a collection that captures an honest and fearless perspective.  That being said one scent may repel one person, and cause another to fall madly in love with it.  No. 4 by Rad Hourani & Christophe Raynaud captured something in me.  The level of thought behind it is stunning.  They combined scents that represented stages of life to them and created a complete scent that evolves as you wear it, allowing for a complete and unique experience.   Not unlike the unisex approach Rad Hourani takes with his clothing line.  His scent and his clothing seek to evade definition while remaining viable and engaging.  Fearless art.  

 

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