Lily Allen’s Vintage Store Opens in London

Now Lily Allen can add “creative director” to her list of titles, the most notable of which include “musician” and “mother-to-be.” The four-month pregnant Allen has just opened her first vintage clothing shop, Lucy in Disguise, with sister Sarah Owen and isn’t letting morning sickness stop her from handpicking the store’s items.

The store, named for a novel found by the sisters’ mother, is located in London’s West End -- the first of what Lily and Sarah hope to be a number of locations. There customers can both rent and buy vintage pieces, some of which have come out of Allen’s very own closet. When asked why they chose to open a vintage store, Allen replied, “Well a) we love vintage and b) we're not clothing designers.” She went on to explain that the store allowed them to showcase their personal style and deliver vintage clothing that people will actually want to wear, given that the two sisters are responsible for all the buying.

Another bonus: the sisters hope that the vintage store can help discourage the overwhelming number of disposable clothing purchases by essentially recycling beautiful, unique pieces.

If the shopping alone wasn’t a big enough draw, customers can visit the downstairs member area complete with the new Playstation Move, a Grey Goose bar, and a blow-dry bar called Hairway to Heaven. With the powerful combination of Lily Allen’s duds and vodka, Lucy in Disguise is sure to be a big hit. The only disappointment: Lily’s decided to put her music career on pause for five years to focus on her fashion ventures and, of course, motherhood. 

Photo source: Zimbio / blog.olyafirst.com