CK One's New Lifestyle Brand

The epitome of the nineties grunge scene: rocking out to Nirvana and lusting over the CK One models. If you think the fragrance is just a distant memory of your adolescence, prepare yourself for a rush of nostalgia.

The collaboration of Calvin Klein Fragrances, Calvin Klein Inc., Coty Prestige, and Warnaco Inc. will result in a fashion-forward lifestyle brand, CK One. More than just a sexy fragrance, the new label will offer on-trend jeans, and a variety of underwear including microfiber, cotton, and plenty of prints. As the line is set to debut at major department stores and all Calvin Klein stores this January, Tom Murray, the CEO of Calvin Klein Inc., exudes nothing but confidence for the launch of this new endeavour. "We feel strongly that adding a compelling lifestyle apparel offering to the iconic ck one brand franchise will extend the platform of the brand and take the ck one brand to the next level."

Today's leading trends seemingly still channel "nineties cool", so they shouldn't have a problem.

Photo source: CK One